Some of the most leading and influential brands have shown their participation for driving skin positivity and diversity through their biggest campaigns to date.
We have come a long way from the traditional 6-foot, 4-stone model that used to both grace the covers of magazines and be the face of the biggest beauty brands in the world. Over the most recent years, skin diversity has finally begun to be adopted by some of the leading media platforms in the UK and it doesn’t seem to be slowing down anytime soon.
Last year was undoubtedly the biggest year to date for the inclusivity of all ethnicities, genders and skin diversities. Although skin diversity is no longer a taboo topic within mainstream media, there is still a long way to go to make this once unconventional sighting become consciously integrated through the media.
Thanks to some of the most influential outlets and personalities biting-at-the-bit to make this movement happen, here are the current most powerful moments in which brands have embraced all people, in all skin.
Dove, one of the world’s leading personal care brand, has always been on a mission to “redefine the ad world’s notion of beauty.” With more than 15 different campaigns throughout their brand-existence, it's not a secret that they are also on this fast train-carriage to promoting others to love the skin they’re in.
Their most recent campaign 'My Beauty My Say' has inspired many people to learn to stand-up for themselves and take pride in their ‘beauty’. By using social media and advertisements, they share real-life, heart-warming stories from people who have had their beauty both challenged and scrutinised to help others.
River Island https://www.riverisland.com/ss-campaign#firstPage
River Island, who have recently celebrated their 30 years of success, partnered up with anti-bullying charity 'Ditch the Label' to “spread positive vibes”. Their campaign incorporated a variety of models with a flair of unique beauty.
River Island is one of the longest-running high-street fashion stores in the UK and have kept their enthusiasm no secret when encouraging diversity and confidence.
Boohoo
The untouched models
For years, the media have blurred out ‘imperfections’ and ‘flaws’ from photography. However, 2018 marked a momentous moment for confidence and body positivity with fashion brand Boohoo refusing to photoshop their models. They have made a stand against hiding certain parts of the skin and showing their audience that it is normal to look like this. With many of their images showing stretch-marks, birthmarks and skin discolorations, they have proven how times are changing and we are on the way to learning to accept everyone.
Victoria's Secret
Winnie Harlow – the first model with vitiligo to walk the VS Fashion Show
In 2018, Victoria's Secret made history by having up-and-coming model Winnie Harlow walk in the Victoria's Secret fashion show in New York. The show that has been running for decades was yet to include a model with vitiligo until Harlow – showing how they are also part of the movement for diversity and skin positivity.
Chanel
The first ever make-up range targeted for men
Last year, French beauty house shared with the world they will be launching their first make-up collection for men – Boy De Chanel. The powerhouse beauty company have previously shown their passion for diversity by releasing a perfume and handbag line targeted for men.
The make-up line is now available world-wide, offering a plethora of products for all skin tones and textures.
“Beauty is not a matter of gender. It is a matter of style.” – Chanel.
L’Oreal
Hijab-wearing model in recent campaign
L’Oreal, a notorious beauty, makeup and hair care house released a hair care campaign in 2018 which included a hijab-wearing model. The model, Amena Khan, was used to drive inclusivity by challenging traditional conventions which typically show their hair to promote hair care products and treatments.
Surge
"Underwear for every BODY"
New men’s underwear retailer Surge offer men of all ages, shapes, ethnicities and bodies stylish underwear that promotes inclusivity. Their social media and website shows how they don't follow traditional rules when it comes to modelling their underwear.
Missguided
Diverse mannequins
Online retailer and now high-street store Missguided has taken another route for promoting skin diversity in 2018. Having only recently opening stores in the UK, they made their mark in this journey of inclusivity present through the use of not only their online models, but their store mannequins too.
Their effort in spreading skin positivity is showcased by using mannequins with freckles, vitiligo and stretch marks.
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